Understanding the Card Payments Landscape
Running a bridal shop comes with its own set of challenges, especially when it comes to handling payments. With high-value transactions and delayed deliveries for custom orders, finding the right card processing solution is crucial. In this guide, we’ll cover the key considerations for bridal shops when choosing a payment processor, from pricing models to managing payments on the go.
Common Challenges Bridal Shops Face with Card Processing
Bridal shops often deal with high-ticket items like wedding dresses, which can cost thousands. These large transactions, combined with the time between purchase and delivery (for custom or pre-ordered dresses), can sometimes cause issues with certain merchant account providers. Some providers may view this as a higher risk and could decline or even terminate your account.
To avoid disruptions, it’s essential to choose a card processor that understands the unique business model of bridal shops and is willing to support it.
Which Pricing Model is Best? Blended vs. Interchange
The pricing structure of your card processing can have a big impact on your costs, especially with high-value transactions typical in bridal shops. The two main models to consider are:
- Blended Pricing: This model offers one fixed rate for all transactions, regardless of the card type used. While straightforward, it might not be the most cost-effective option for larger transactions.
- Interchange Plus Pricing: This model breaks down fees into the base cost (interchange fee) plus the processor’s markup. For businesses like bridal shops that handle high-value transactions, this option can often lead to lower overall fees, though it can be a bit more complex to understand.
For most bridal shops, Interchange Plus pricing is likely the more cost-efficient option, providing transparency and savings on high-ticket sales.
Portable Card Machines for Events and Shows
Bridal shops don’t always operate exclusively from the store. Many participate in events such as wedding fairs or shows, where being able to take payments on the spot is essential. A portable card machine allows you to accept payments at these events, providing flexibility while still processing transactions securely. These machines connect via Wi-Fi or mobile networks, so you can handle sales wherever you are, making them ideal for off-site events or mobile bridal businesses.
Accepting Deposits Over the Phone
Taking deposits is a common practice in bridal shops, especially for custom orders or securing a particular dress. Many customers prefer to make these payments over the phone rather than coming into the store. Ensure that your card processing provider supports card-not-present (CNP) transactions for phone payments. This way, you can securely accept deposits without any hassle.
The Benefits of Switching Card Processing Accounts Regularly
It’s worth reviewing your card processor regularly to ensure you’re getting the best rates. Some businesses stick with the same provider for years, but with the Payment Services Regulations (PSR) capping card machine contracts at 18 months, there’s a good reason to shop around. By reviewing your options every 18 months, you may find better deals or lower transaction fees, which can lead to significant savings in the long run.
